The Sucess of Disney's Acqusition with Marvel
Marvel was unexpectedly doing well in 2009, this is where the company had accomplished the unthinkable after going bankrupt in the late 1990s and selling off some of its most valuable intellectual property to keep the business running by producing a series of connected superhero movies that delighted people from all backgrounds and ages.
This is all thanks to Disney's acquisition of Marvel. In 2009, Disney saw Marvel as an opportunity. Disney believes Marvel has a unique opportunity to capitalize on Disney's enormous global organization and infrastructure to expand its thriving brand and character properties. It then reached an agreement where Disney paid $4.28 billion to acquire Marvel Entertainment and Disney has now more than recouped their investment from the Marvel Cinematic Universe (MCU) box office alone with the global box office total being an astounding $22.588 billion.
It has been thirteen years since Disney acquired Marvel Entertainment, a decision that altered not only Marble but the whole entertainment sector. The Marvel Cinematic Universe has made Marvel one of the most well-known names in movies and comics, despite the fact that the company has long been well-liked among comic book readers. Superheroes like Captain America, the X-Men, the Fantastic Four, Iron Man, and a host of others may be found in Marvel.
After Acquiring Marvel, Disney began distributing movies in 2012 with The Avengers, and then acquired the distribution rights to Iron Man, Iron Man 2, Thor, and Captain America: The First Avenger. Under Disney's guidance, the MCU took more chances and explored different, less well-known Marvel Comics characters, some of whom turned out to be huge successes, such as Guardians of the Galaxy. Disney made superhero franchises and connected universes what they are today, with other studios attempting to develop their own. Despite the MCU's films not being flawless, they helped to establish the superhero genre which is loved by many.
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