VNG: A Vietnamese Game Publisher Behind the Phenomenal Success of "Revelation: Infinite Journey"

Within the world of fast-growing mobile gaming, VNG Games has become one of Vietnam's best game publishers. Beyond a fantastic collection included within this group, it also contributed to the remarkable success of Revelation: Infinite Journey, an MMO RPG on mobile that once stormed Southeast Asian countries. Indeed, it has proved to be eye candy with an open world to toy with and the most elaborately designed character creation system, all combined to make a fan favorite instantly. This success is rooted in VNG Games' profound understanding of the local gaming market and its expertise in adapting international titles for regional audiences.

Curious about how they do it all? Let's get into the details of this amazing success story.

VNG Games, One of the Topmost Vietnam Game Publishers

Vietnam’s gaming industry is expanding quickly, and staying ahead of the competition is anything but not easy for game publishers. However, VNG Games – with its cutting-edge approach to game publishing, has emerged as a clear leader in the space. By continuously pushing the limit of what is possible and fostering game development that truly resonates with the local players, VNG has become one of the true success stories in the Vietnamese gaming world.

The real difference between VNG and these other game publishers is its forward-thinking management and the hard work it continuously invests in its players. They understand that publishing a successful game goes far beyond simply bringing foreign titles with growth potential into the Vietnamese market. For VNG, it’s all about breaking free from traditional publishing models to customize games and create experiences that local gamers genuinely love. This means focusing on what the gaming community wants and going the extra mile to meet, or even exceed, their expectations.

Creating Successful Mobile Games

One of VNG’s most successful strategies is its focus on mobile games, a booming segment in Vietnam. With 57 percent of the nation's 68 million mobile users gamers, VNG saw an opportunity to bring one of the most popular games to mobile platforms. Rather than a simple port from PC or console to mobile, this Vietnam game publisher made sure the mobile experience remained fun and immersive.

VNG understands the demands of Vietnam’s mobile gaming market. Players seek high-quality experiences that are both entertaining and easy to enjoy on their mobile devices. VNG made sure that their games ran smoothly, had user-friendly controls, and featured stunning graphics optimized for mobile screens. With this approach, VNG has successfully captured a large mobile gaming audience, creating titles that local gamers love.

Adapting Games to Suit Local Players

VNG’s success is also fueled by its commitment to involve players in the game development process. Instead of guessing what players want, VNG gathered feedback from over 25,000 players through focus groups and alpha testing sessions. This input gave VNG valuable insights into what gamers were looking for and what needed improvement in their games.

Player feedback was directly implemented into the development process. VNG made improvements to game maps and introduced new features like character customization, allowing players to feel more connected to the game. This resulted in a game that catered specifically to the preferences of Vietnam’s gaming community, delivering a more personalized and enjoyable experience.

For instance, character personalization has become one of the most appreciated features among Vietnamese players. It gives them more control and creativity in the game, making their experience more immersive. VNG’s ability to constantly adapt to player preferences has helped them stand out in the market.

Maximizing Influencer Partnerships

VNG also excels at marketing its games. Instead of relying on traditional marketing methods like ads or celebrity endorsements, VNG partners with influencers to create engaging content that appeals to a broad audience.

However, this Vietnamese game publisher doesn’t just hire influencers to promote their games. Instead, they unify themselves with creators from all walks of life to create content that would strike a chord with the different sections of the gaming community.

For instance, one of the hottest topics in recent years among KOLs and influencers is a feature called Face Molding in the game Revelation: Infinite Journey. This feature allows players to fully customize their character's appearance, and it has quickly become a trend among influencers.

Many of them are not only showcasing their creative face designs but also actively engaging with the community by participating in the game themselves. Players can now encounter their favorite KOLs and influencers within the game, adventuring alongside them.

This interaction brings influencers and players closer, so that can create a more immersive gaming experience. Through these partnerships, VNG has managed to build excitement around their games. Influencers create various types of content, from gameplay videos to behind-the-scenes looks at game development, which helps players feel more connected to their favorite games. This not only increases the games’ popularity but also helps potential players get a sense of the game before diving in.

VNG’s smart approach is selecting influencers that represent different segments of the gaming community. Whether it’s hardcore gamers, casual players, or mobile gaming newcomers, this Vietnamese game publisher ensures their games are promoted by people who can connect with different types of players. This strategy has helped VNG both strengthen their player base and attract new gamers.

Revelation: Infinite Journey – VNG Games' Groundbreaking MMORPG

Through the publisher VNG Games, NetEase Games has dropped another type of MMORPG genre game. The game in question is called Revelation: Infinite Journey; the mobile version launched in six Southeast Asian countries, namely Vietnam, Thailand, Indonesia, the Philippines, Singapore, and Malaysia.

It is something different, especially with the beautiful graphics and how one plays through. Revelation: Infinite Journey boasts great graphics, with minute details perfectly observed, offering players a magnificent world of fantasy right in front of their eyes. From open expanses of the sea to vibrant scenes of land, it draws players into their magical universe right from the word go.

The strength is in how easily it bends to a player's will, offering diverse gameplays until that particular gamer finds a perfect fit for his or her style. Besides, Revelation: Infinite Journey has a very cool inter-country PVP system in which players from all over Southeast Asia can compete against each other. This dynamic multiplayer experience offers participants the chance to represent their country and strive for victory, adding a unique level of competition to the game. Recently, VNG Games hosted an event where players from different backgrounds were invited to test out the game.

The Vietnamese game publisher company expressed their vision for Revelation: Infinite Journey to bring a fresh MMORPG experience to players. They aim to let players fully immerse themselves in a vast fantasy world, taking on roles they enjoy and exploring the endless possibilities the game has to offer.

Takeaways

VNG Games has developed itself as the topmost Vietnamese gaming publisher because they continuously deliver multiple quality experiences to players with diverse needs. Their approach and insightfulness in deep observation of the players helped them get ahead of all competition, and the Revelation: Infinite Journey reached exactly the same mark.