Why Indonesia Subtitle Video Translation Is Crucial for Global Reach

Are you interested in expanding your business reach to Indonesia? If so, then using Indonesian subtitle video translation is a must. The question is, why? Let's explore it thoroughly in the following article!

Investing in Indonesia Subtitle Video Translation: Is It Worth?

Here are some of the main reasons why Indonesian subtitle video translation is worthy of helping you achieve higher business success:

1. The Promising Potential of Indonesia's Digital Economy Market

Indonesia is the largest digital economic market in Southeast Asia, with a potential value of reaching USD 146 billion by 2025. This shall be a golden opportunity if you do not want to miss moving into the global market.

And this is where Indonesian video subtitle translation plays an important role. By translating your video content into Indonesian, you not only make it easier for local audiences to understand but also show that you are serious and respect their culture and language.

2. Increased Demand for Indonesian Video Subtitle Translation Services

Video is much more dynamic and engaging in terms of communicating information, entertaining, and educating audiences in the present connected digital era. Hence, no wonder, that in the year 2024, probably around 91% will be using video as a marketing tool.

The COVID-19 pandemic has also acted to accelerate aspects of how we now communicate and interact. Many people are staying home while waiting out the pandemic, with consumption of digital content, video included, more than ever.

This then encourages many businesses to switch to more intensive digital marketing strategies if they want to survive during this crisis. As video consumption increases, the need to understand content accurately also increases. Video subtitle translation is a solution to ensure that the message in the video can be understood by audiences in various regions, including Indonesia.

3. Stats

Why does this post dare to say that investing in Indonesian subtitle video translation could be very viable for your business? Let's look at some statistics that illustrate the huge potential in this market:

YouTube Users in Indonesia

Indonesia is the 4th country in the world with the largest number of YouTube users, reaching 139 million users. This shows that video is one of the most popular media among Indonesian people.

Video-Watching Time

Research results from Millward Brown show that Indonesian consumers have an average total time watching multiple screens of 431 minutes every day. Of this amount, 53 percent is spent watching videos, which is almost four hours every day (229 minutes).

This places Indonesia among the countries that consume the most videos in the world. Of those four hours, 52% of video watching time was done via digital channels such as smartphones (54 minutes), tablets (23 minutes), and laptops (41 minutes). The remaining 48 percent was spent watching regular TV channels (78 minutes) and on-demand TV (33 minutes).

Mobile Video Consumption

A survey by Arbitron revealed that Indonesia occupies the top position for the percentage of users who watch videos via mobile browsers. Video consumption, especially YouTube, in Indonesia every month reaches 23.9 minutes via mobile browsers and 181.5 minutes via third-party applications.

This shows how important mobile video is to Indonesian consumers and how great the potential is to reach them through customized video content.

Benefits of Indonesian Video Subtitle Translation for Your Business

Video translation offers many benefits for businesses looking to reach an international audience. The following are some of the most significant advantages you can gain by using video subtitle translation in Indonesian:

1. Expanding Business Reach in the Indonesian Market

Based on previous statistics, you can see that Indonesia is one of the largest and most dynamic digital markets in the world. With an ever-increasing number of internet users and very high video usage, Indonesia offers great opportunities for international businesses looking to expand their reach. By translating your video content into Indonesian, you can access millions or even tens of millions of audiences who might otherwise have been unreachable.

2. Increase Your Audience Reach

Indonesia is the 4th country in the world with the largest number of YouTube users, reaching 139 million users. This shows that video is one of the most popular media among Indonesian people. Through utilizing Indonesian subtitle video translations, your videos will be more easily understood and enjoyed by local audiences, increasing brand awareness, website traffic, and ultimately, sales.

3. Competitive Advantage

While subtitling may be one of the last considerations in communicating your brand across borders, it is an important factor, especially for the highly competitive Asian markets, where consumers are bombarded with local and international content, to give a leading edge with high-quality video subtitles.

Well-translated content will make your videos stand out against any other poorly localized or zero-localized material. This in turn may yield more viewers and potential customers, increasing brand awareness and customer loyalty.

This is especially important in a country like Indonesia, where consumers have high expectations of production quality and local relevance. By providing subtitles in Indonesian, you show that you respect their culture and language.

4. Better SEO with Indonesian Video Subtitle Translation

Search engines like Google tend to give better rankings to content available in several languages since this would connote that the content is appropriate for a worldwide audience.

It means targeting more of a local population and enhancing the possibility of your content being found by translating your video content into Indonesian. Properly translated subtitles will give it better exposure to search results since search engines can perceive what is being said in your video.

As the video visibility goes up, it will bring more organic traffic to your website. Any user making searches on Google for topics like yours, and your video pops up; such a person will likely show interest in your content and visit your website for more information. This may raise your website visitors count to a large extent, and then the result can increase in conversions and sales.

5. Indonesian Video Subtitle Translation Increases Accessibility

Indonesia is ranked fourth in the ASEAN (Association of Southeast Asian Nations) countries with a fairly high number of deaf people, reaching 4.6%. The highest number of sufferers is aged 7-18 years.

If your business wants to expand into the Indonesian market without including subtitles in videos, a large portion of the population will not be able to understand them. Therefore, including subtitles on videos makes them accessible to more people. Being inclusive and accessible to more people is essential.

6. Cultural Sensitivity

Another advantage of using Indonesian video subtitle translation is that it shows cultural sensitivity to your audience. By translating your video subtitles into Indonesian, you show that you understand and appreciate the local culture. This is especially important in a country like Indonesia, where consumers have high expectations for local relevance and quality.

Providing subtitles in Indonesian allows your audience to feel more connected and appreciated, as they can understand and enjoy your content better. Cultural sensitivity in subtitle translation also helps avoid misunderstandings or conveying the wrong message that could harm your brand image.

7. Better Understanding of Your Videos

Around 70% of Indonesian people (especially the younger generation) like watching films, anime, TV series, variety shows, or short videos as the most effective and fun way to learn about new types of culture. However, many of them do not have the time and opportunity to learn the language, so this is where Indonesian video subtitle translation comes to the rescue.

Investing time in subtitles helps local audiences better understand and enjoy your video content without having to experience language barriers. Keep that in mind.

Tips for Effective Indonesian Video Subtitle Translation

Make sure your video subtitle translation efforts are successful and well-received by implementing some of the tips below:

• Collaborate with a professional translation agency that has a strong sensitivity to local culture to produce accurate translations. Avoid using automatic translators, especially if you are not skilled in using them, which will ultimately lose context.
• Modify visual elements, cultural references, and ensure humor and idiomatic expressions are relevant to local culture.
• Use consistent terminology and language throughout the video. This helps viewers follow the storyline easily and understand the message conveyed.
• Test your video subtitle translations with native Indonesian speakers to help you detect errors or cultural nuances that you may have missed.
• Always update your subtitle translations.

A Nutshell

In the fast-growing Indonesian market, connecting with the local audience is incumbent, if not crucial, to any business looking to grow in numbers and profit. Indonesian video subtitle translations could be one such tool in doing so. By translating your video subtitles, you can overcome cultural barriers and communicate effectively with local audiences.

If you don't have time to learn Indonesian and do the translation yourself or are worried that the process will be too complicated, don't worry; you can rely on the Indonesian video subtitle translation service from Digital-Trans Asia. We understand how important effective communication is, and the relevance of cultural nuances.

With over 5 years experience in the translation for video subtitles, we have worked in several languages, from Korean-Indonesian to English-Indonesian, Chinese-Indonesian, and Japanese-Indonesian.