Chinese Developers Should Turn Their Focus on Indonesia Gaming Market
China is one of the key nations that has made a big contribution to the global gaming industry, and there is no question that the products produced by Chinese developers are very high quality and satisfy many people of all backgrounds and ages.
The online gaming industry in China is booming, and businesses from around the world are investing in Chinese companies or endorsing professional eSports players such as Indonesia. The market for online games in China was valued at USD 58 billion in 2020 and is projected to increase to USD 86 billion by 2027. However, despite being thousands of miles distant from their home nation, Indonesia accounted for the majority of downloads for some Chinese mobile game developers. Even though Indonesia is home to 270 million people (4th most populated country in the world), yet the top selling and downloaded video games there are all made in China.
Chinese developers might have a problem in trying to launch games in China country itself because of such information suggesting that the Chinese government tightens its rules on the gaming business, with that to be said establishing a gaming company in Indonesia would be a viable alternative for Chinese game developers.While in Indonesia, there are less stricter rule for not only Chinese developers but all international developers worldwide to expand their gaming market to Indonesia.
The gaming industry in Indonesia is the largest in Southeast Asia and is rated 17th globally, with revenues of more than USD 1.1 billion. The local gaming industry is expanding at a rate of 37% yearly, which is faster than that of other Southeast Asian countries, according to the Indonesian Gaming Association.
Indonesians played video games for approximately 8.54 hours per week, which is somewhat more than the 8.45 hours per week average for the world. Since the pandemic outbreak, many activities are shifted online through phones, laptops, and other electronic devices, making an increase in the number of Indonesians to have online access. By 2025, it is expected that 89.2% of Indonesians would have a smartphone. While already prevalent in urban areas, the percentage of smartphone users in rural areas increased from 47.3% in 2015 to almost 55%.
Other than that Indonesia dominates Southeast Asia's esports industry. Indonesia will account for 43% of the 274.5 million gamers in Southeast Asia...
The eSports business in Indonesia made $2.08 billion in total.
A perfect potential for eSports to work with financial institutions for increased profits is presented by the fact that Indonesian gamers engage in in-game transactions one to three times per month. The Indonesian government also gives assurances and support that eSports would improve athletes' abilities and the economy of the nation. Along with education, the government is starting to create regulations, such as licensing and other criteria, to support the growth of eSports. The government also provides funding for e-sports events and tournaments. It has been determined that the ministry will keep the public informed about esports and raise awareness of them because they share many of the same ideals and tenets as conventional sports.
Isn’t it a good opportunity for Chinese developers and all developers worldwide to localize your game to Indonesia? Digital Trans Asia has partnered up with Chinese and non-Chinese brands such as miHoYo and KeyStudio, and many more!
We offer localization to several languages
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