The Rise Of Esport In Southeast Asia
In the gaming industry, Southeast Asia is one of the world's fastest-growing regions with its market growing at a rate of roughly more than 20% each year and expected to reach US$72.5 million in revenue by 2024.Gaming has now become the option not only to entertain oneself but also to engage in social interaction thanks to access to the mobile network that can connect people online from all over the world. Especially amidst the pandemic, the game platform has now changed from just gaming to more of a social platform. People now play games with each other as a brand-new way to interact and socialize. But why is the rise of gaming in Southeast Asia rising rapidly compared to other areas?
Accessibility and technology improvement are the main drivers of gaming growth in Southeast Asia. The gaming industry is shifting its focus to mobile games due to advancements in smartphone technology and software, they are not required to reduce the game quality. As a result, several of the most well-liked PC and console games now have mobile versions. Mobile gaming is becoming more popular in South Asia, one of the regions with the largest smartphone markets. Other than that, esports also promotes social interaction. As any video game enthusiast would know, playing video games is just a very social activity that offers plenty of opportunities for making new friends, joining different groups such as teams, guilds, etc.
Esports allow you lots of time to be spent talking to and with teammates and other players while honing your gaming skills. And since Esports are liked by many, even governments have supported various Esports events and many numerous eSports events offer more than just alluring rewards. These most frequently consist of cash awards, computer hardware and accessories, and other prizes which have drawn much attention.
The consumption of Esports in Western is also high, but why has Southeast Asia been the main focus of investment and development for many Gaming companies?
Because of its environment and culture, Southeast Asia requires a profound level of localization, which really sets it apart from the Western markets. Despite the fact that many people refer to Southeast Asia as a single region, it is really only a collection of nations such as Indonesia, Singapore, Vietnam, Thailand, and many more.
Localization enables games companies to position themselves in new areas and to increase their opportunities as the gaming industry continues to expand. To minimize linguistic and cultural barriers and produce the best results in any target language, it is crucial to collaborate with a team that has both gaming and localization knowledge.
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