Thai Industry Begins to Gain Worldwide Recognition
Thailand has long been recognized for its extensive cultural history, but in recent years, the country's entertainment sector has also gained more international recognition. Thai entertainment, which includes music, movies, and television, is becoming well-known worldwide and luring admirers from all over the world. In this essay, we examine the forces influencing the Thai entertainment market and the causes of its rising popularity.
Music
Despite having a long history that dates back to the 1960s, the Thai music industry didn't begin to earn international acclaim until the 1990s. T-pop, or Thai pop music, has gained popularity recently in part due to the rise of social media sites like YouTube and TikTok. T-pop stars like Lisa Blackpink, BNK48, and Ten NCT Dream have amassed a sizable fan base not only in Thailand but also in its neighboring nations of Vietnam and Indonesia.
Movie
In recent years, Thailand's film industry has also grown in popularity, with a number of highly acclaimed films leaving their mark on the world stage. One such instance is the thriller "Bad Genius," which centers on a group of students who cheat on examinations in order to gain admission to top universities. The film was a success both domestically and abroad, garnering numerous accolades and being chosen as Thailand's submission for the Best Foreign Language Film category at the 90th Academy Awards.
Television
The "lakorns," or Thai television dramas, have long been a favorite in Thailand and its neighboring nations of Cambodia and Laos. However, in recent years they have also grown in popularity outside of Asia. "Bupphae Sanniwat" (Love Destiny), a historical romance serial set in the Ayutthaya era, is one of the most well-known lakorns in recent years. The show became one of the most watched dramas on Chinese streaming services after becoming a huge hit in China.
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