What are the benefits of Mobile App Localization? One of the advantages, of course, is to get a wider audience when you run a business. Why is that? Some of you may be familiar with the term mobile app localization. What are the benefits of mobile app localization? Why should you use mobile app localization?

Regarding the question "what are the benefits of mobile app localization?" Currently, the problem that often appears on the surface for novice business people is the difficulty in reaching a wider audience or market. Especially if your business is application based. Some of you feel that businesses run through applications experience a lack of income and also lose a lot of sales.

This is because the application you are using does not reach a wider audience. It's possible, for example, that you only use one type of language in the application you created. So, this is where you should consider developing your application to reach a wider audience.

Call it mobile app localization. What are the benefits of mobile app localization? Here is the review.

1. Facilitate Access to Global Markets

What are the benefits of mobile app localization? One of them is to make it easier for you as a businessman to access global markets or a wider audience. The first thing you need to do is research and learn what type of audience is interested in using your product or service. And what kind of audience is interested in downloading your application.

Focus on countries with populations that are likely to be interested in using your product or service. In other words, audiences in certain countries certainly have a high demand for your product or service.

2. Allows You To Create Unlimited Sales

What are the benefits of mobile app localization that you need to know? In the world of gaming, have you ever heard that the Nintendo company has succeeded in creating extraordinary unlimited sales to the global market? Yes, this game company uses mobile app localization to reach a wider audience.

The way of course is to localise anything related to text, images, icons that appear in the application to their target users. On the other hand, maybe your business does not operate in the gaming world. But that doesn't mean you can't reach a larger audience. Because if your sales strategy is right with the right audience through your mobile app localization, you can create unlimited sales.

Moreover, now, many people carry out online transactions through online purchases too, especially for people who are busy and don't want to waste their time doing offline transactions.

3. Increase Your Business Visibility

Do you know that localising your content in the application you created will increase the visibility of the application on the PlayStore and App Store?

Yes, if you ask again, what are the benefits of mobile app localization? So the answer is to increase the visibility of your business.Of course, if you localise it in the right way and use the right keywords, your application's visibility will increase.

Carry out an ASO strategy as the first step to localise content in your application. If it's right, you will get lots of downloads from many of your target audiences. Plus, if your application has good reviews, more and more audiences will be interested in downloading it and using it continuously.

4. Obtain Competitive Profits and Advantage

What is meant by competitive advantage? So, when users download your application, of course this is the first step to your success in reaching your audience. However, quite a few audiences immediately uninstall the application they have just downloaded. As a result, again, you lose your audience and sales.

Why is that? This is because the application you created does not match what they want. For this reason, you really need to determine the right strategy so that users continue to use your application. This is where competitive advantage plays out through the experiences of satisfied and dissatisfied users with your application.

Don't forget to optimise your application for local app stores. If you create an application for Google Play, then pay attention to keywords that are often searched for by your target audience. Because the description you create will be scanned by G-Play. And if you create an application for iOS, don't forget to put keywords in the title and name of the application.

Next, when you localise content in your application, also pay attention to the culture of your audience, what terms they often use in everyday life. What's the goal? So that your target audience understands more about using the application.

5. Guaranteed Number of Downloads

What are the benefits of mobile app localization? One of them is that the application you create will be guaranteed to be downloaded by many people. Of course, with the right audience, the right localization and the right products and also services, your application will be downloaded by many people.

It's not just words, because many studies have proven that more than 128% of localised applications have a higher number of downloads than non-localized applications.

6. Increase Conversion Ratio

As you know, English is a global language that has many users all over the world.

However, of course not everyone in the world is fluent in English. So, if your application has been localised into a certain language, it will be easier for audiences who use that language to understand the content of your application. Because delivering values and content in their native language will, of course, look more convincing, interesting and authentic. As a result, it will be more effective for you to reach audiences who use that language.

Before that, you need to learn the local terms they use, as well as their daily culture so that the target language you use in the application is more easily understood by the audience.

7. Building Positive Brand Perception

What are the benefits of mobile app localization? Of course it can build a positive brand perception. With everything you do professionally, starting from accurate localization results, visuals that suit the audience's culture, remaining committed to excellence, a positive brand perception will emerge by itself.

Later, your audience will trust the brand you create because your business brand is reliable. As a result, when your brand gets a positive perception, the audience will promote it through word of mouth, so that other people will start to become aware of your business brand.

Especially when you have customers who are truly loyal to use your application. Why is that? Because they will carry out transactions repeatedly, making it easy for you to gain profits without difficulty. Meanwhile, for new users, they may have only made a transaction once, and will not want to make another transaction for quite a long time.

Loyal customers will usually recommend the application to their friends. And happily, they also mention the reasons why they should download and use the application. For example, loyal customers of Shopee. As the largest e-commerce in Southeast Asia, Shopee has many loyal users. Usually loyal Shopee users will make transactions repeatedly because they are used to making online purchases there. It is not uncommon for users to recommend Shopee to other people.

8. Get More Profits

By localising content on your application with the right strategy and the right audience, it is clear that you will create unlimited sales, as mentioned previously. With unlimited sales, you will get even more profits. The more audiences who use your services or products, the more profits you get.

Especially when you are able to reach a wider audience, more than 5 types of population in 5 different countries. However, keep in mind that not all countries whose residents may want the application you created.Therefore, try to reach audiences only in your target market countries with high demand for your services or products. It's different if your application is aimed globally at all countries, then your audience can be even wider.

Based on research, audiences download more applications in English, Mandarin and Spanish.On the other hand, the thing to remember is that mobile app localization and mobile app internationalisation are two different things. If mobile app localization focuses more on the local language used by audiences in certain countries and certain markets, then mobile app internationalisation focuses more on several markets.

Conclusion

Those are the answers to the question "What are the benefits of mobile app localization?". Through the explanation above, do you understand why mobile app localization is so important when you run an application-based business?

You will get a wider audience, unlimited sales, more profits, and a positive brand perception if your localization strategy is right with the right audience. So, how do you actually localise in a precise and targeted manner? The first thing you of course need to do is have the application that you have created.

Then, pay attention to the budget that you have. Who will localise the content in your application? And who is your target audience? The metrics you track also need to be thought about, especially when testing your app, to know whether your app is successful.

Also pay attention to your first steps. Should you reach regional markets first, or go directly to global markets? Pay attention to the pluses and minuses. You also consult with your business partners or people who have experience in matters like this.

If you want to target audiences in certain countries, do research on the culture in those countries. If necessary, if you have acquaintances in these countries, you can interact directly or online with them. There will be many things you learn, including the local terms they usually use. That way, you will easily choose terms or words when you localise your application content. Next, don't forget to localise images (not just text). Keep in mind, if the image you create doesn't match the target demographic, your application will sink by itself. Please modify the image you created, create text or specific elements in it that suit the target audience.

After all processes are complete up to the localization stage, then carry out the application testing stage. In this case, you need to hire a beta tester or can release your application to a certain group. What is the point? So that the application you create can be functionally assured, adapted correctly, linguistically and layout accurate, and in line with cultural expectations.

On the other hand, of course you will experience challenges later. What does it mean? Because this localization process is very risky and also complicated, especially when you misperceive the culture. Just imagine, if the visuals you create offend certain parties, then the results will not be good. Not to mention if your application will later undergo updates and maintenance, this will, of course, disturb the audience, aka the users of your application.

Furthermore, other things that affect your application are applicable laws and regulations. In this case, the security of user data is also very important by following the regulations in local countries. If you make a mistake in following the existing rules, you will get consequences. For example, you will be fined and your application will even be forced to be deleted. So, please pay attention to these kinds of things too.

At this point, are you still interested in continuing to localise your application? If yes, then you are a businessman who dares to take risks and dares to spend capital for a wider audience. That way, you as a businessman will also learn a lot about other people's cultures and open your mind to mutual respect. If you have succeeded in localising all the content in your application, have reached the right audience with a wider reach, even global, then you will achieve multiple profits.

The brand you sell will become more reliable and more trusted by many audiences in your target market countries. Isn't it good to be a successful businessman? Wouldn't it be good and make you proud if your application is known to many people, especially you as the owner? It all depends on the localization process you carry out and the challenges you have faced so far.***